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Assignment代写范文-当代电影发行新趋势

发布时间:2020-07-04 10:16:40 阅读:82

案例简介

  • 作者:致远教育
  • 导读:本文是一篇Assignment代写范文,主要讨论了当代电影发行新趋势。由于电影产品消费的特殊性,可以说媒体和发行是影响观众购买电影票的最重要因素。
  • 字数:1438 字
  • 预计阅读时间:5分钟

案例详情

本文是一篇Assignment代写范文,题目为New trends in contemporary film distribution,主要讨论了当代电影发行新趋势。由于电影产品消费的特殊性,可以说媒体和发行是影响观众购买电影票的最重要因素。近年来,随着电影业的飞速发展,电影营销已告别上世纪海报和售票窗口的单一时代。在21世纪,视频点播,互联网电影租赁业务和视频产品以及独家电影院已经成为媒体和发行的三个新选择。

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New trends in contemporary film distribution

当代电影发行的新趋势

Due to the special nature of the film product consumption, media and distribution can be said to be the most important factor affecting the audience to buy the ticket to watch the movie. In recent years, with the rapid development of film industry, film marketing has bid farewell to the single era of the poster and ticket window in the last century. In the 21st century, video on demand, Internet movie rental business and video products, and exclusive movie theaters have become three new alternatives of media and distribution.

由于电影产品消费的特殊性,媒体和发行可以说是影响观众购买观影票的最重要因素。近年来,随着电影产业的快速发展,电影营销告别了上个世纪海报和售票窗口的单一时代。进入21世纪,视频点播、互联网电影租赁业务和视频产品、独家影院已经成为媒体和发行的三大新选择。

In the first place, video on demand on the Internet has a great impact on traditional way of movie distribution. Especially for some small and medium cost films, it is difficult to obtain the favor of cinemas, television stations and movie companies. Through the network click rate, profits can be obtained, which is the most important part of the marketing. Even for some big movies, in addition to cinemas, film makers can sell the copyright to video portal websites to obtain profits. With the popularity of the Internet, video on demand is more grounded than the traditional publishing. Nowadays, with the network, the audience can watch a movie at anytime and anywhere.

首先,互联网上的视频点播对传统的电影发行方式产生了巨大的冲击。尤其是一些中小成本电影,很难获得影院、电视台和电影公司的青睐。通过网络点击率,可以获得利润,这是营销最重要的部分。即使是一些大型电影,除了电影院,电影制作者也可以将版权卖给视频门户网站,以获取利润。随着互联网的普及,视频点播比传统的出版方式更加扎根。如今,有了网络,观众可以随时随地看电影。

In the second place, Internet movie rental business is also a new mode of media and distribution. Generally speaking, when a film is released in theaters, box office income mainly concentrates in six weeks. But in the past, film audio and video products will not enter the market in the six weeks. Nowadays, with the shock of the Internet and development of the film market, an increasing number of films tend to the early release of a film related audio and video products like DVD and blue ray disc. That is to say, interval cycle is gradually shortened between the cinema and audiovisual products, which presents a new development trend of contemporary film distribution.

其次,互联网电影租赁业务也是一种新的媒体和发行模式。一般来说,一部电影在影院上映时,票房收入主要集中在6周内。但在过去的6周内,电影音像制品不会进入市场。如今,随着互联网的冲击和电影市场的发展,越来越多的电影倾向于提前发行DVD、蓝光光盘等与电影相关的音像制品。也就是说,电影与音像制品之间的间隔周期逐渐缩短,呈现出当代电影发行的新发展趋势。

In the third place, the concept of exclusive movie theaters means cooperation between the movie theatres and film producers. In the face of the impact of a variety of new issuance, cinemas begin to adjust the traditional way of issuing, putting down the proud head and posture, starting to communicate with more film companies and enjoying the exclusive rights to some of the films. Although movie theatres do not have the strength to embrace full schedule of the large-scale movies, they are looking to some potential small budget films, avoiding these outstanding small and medium cost films flowing to network platform, which brings incalculable losses to the cinema box office. This mode is just suitable for the short film market and the well-made short films. It is clear that the film distribution has become more competitive and more diversified.

第三,独家影院的概念意味着电影院和电影制作人之间的合作。面对各种新片发行的冲击,影院开始调整传统的发行方式,放下骄傲的头和姿态,开始与更多的电影公司沟通,享受部分影片的独家版权。虽然影院没有实力拥抱大型电影的排满档期,但他们将目光投向一些有潜力的小成本电影,避免这些优秀的中小成本影片流向网络平台,给影院票房带来不可估量的损失。这种模式正适合于短片市场和制作精良的短片。很明显,电影发行已经变得更加竞争和多样化。

In a nutshell, film distribution refers to the film's sale and leasing activities, which is main business of film companies. With the film market continues to expand and the film industry's development and coming of the Internet era, film distribution is in imperceptible changes. It is believed that the new alternatives will bring a new world to the short film market.

简而言之,电影发行是指电影的销售和租赁活动,这是电影公司的主要业务。随着电影市场的不断扩大和电影产业的发展和互联网时代的到来,电影发行正在发生着潜移默化的变化。相信新的替代品将为短片市场带来一个新的世界。

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